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Universität Bayreuth, Media Release No 049/2021 April 22nd 2021

Award for the University of Bayreuth: Top ideas for tomorrow's system of science and innovation

The Digital Innovation Lab at the University of Bayreuth is one of the "100 best ideas for the future of the system of education, science, and innovation" in Germany. This was recently determined by Stifterverband, and the project "MESSIAS - Method for the Development of Smart Service Innovations" was included in the anniversary initiative "Effect to the Power of 100".  


Since 2018, the University of Bayreuth has benefitted from the "Digital Innovation Lab" - founded by Prof. Dr Maximilian Röglinger, Prof. Dr Torsten Eymann, Dr Anna Maria Oberländer, and Dr Christoph Buck. The multidisciplinary project is run jointly with the Business & Information Systems Engineering Project Group of the Fraunhofer Institute for Applied Information Technology FIT. 

The idea behind it is that very good business, process, or innovative ideas often take up a lot of time and resources, or even come to nothing. There is a lack of methodological knowledge and structured innovation processes - often in small and medium-sized enterprises. Experts from the university environment can help here. Business information system specialists at the University of Bayreuth support their partners in practice from the identification of opportunities to the market launch of digital products, services, processes, and business models.

This support in all phases of the innovation process is methodologically sound and is individually adapted to the needs of the business. The workshop and sprint formats used have been partly developed in-house, and have already been used successfully with numerous partners in business. The joint collaborative work with real-world partners takes place both in the creative spaces of the Digital Innovation Workshop in Bayreuth and Augsburg, as well as at the companies involved, on site. Stifterverband has now included this method for the systematic development of smart service innovations (= innovative combination of physical product and digital service) for manufacturing SMEs in its list of the 100 best ideas for the system of education, science, and innovation of tomorrow.

But what exactly are smart service innovations? Smart service innovations consist of a physical product, for example a car wash, and a complementary digital service. The physical product, in this case the car wash, serves as the starting point. If the car wash is equipped with sensors, it can be connected to the internet, which allows it to be supplemented with a suitable app. Customers can use the app to select their preferred car wash and make convenient cashless payments. For manufacturing SMEs, such smart services are attractive as a complement to traditionally physical products in order to differentiate themselves more strongly from competitors and better satisfy customer needs. The MESSIAS method of the Digital Innovation Lab is intended to serve SMEs as a "recipe" for smart service innovations. This recipe is intended to help in the successful preparation of digital ideas and in the serving of smart service innovations to customers.


These criteria were evaluated for "impact to the power of 100":

  • Challenge: Is the problem clearly stated and is the project oriented towards a concrete need?
  • Future prospects: Is the project innovative and does it have the potential to shape future developments?
  • Feasibility: Are the ideas presented tried and tested and do the solutions envisaged make sense?
  • Impact: Does the project have great impact potential?
  • Transferability: Can the project be transferred (to other institutions, in other regions, etc.) and thus develop systemic relevance?
  • Networking: How is the project networked, which partners does it want to involve in the future and how does it use these networks?

The 100 projects that have been accepted into the programme receive direct financial support of € 5,000 as well as coaching and comprehensive networking and support services. The funded projects learn from each other and with each other in the network of coaches and partners who are placed at their side. Together with these and other stakeholders, they put their ideas into practice and work on transferring them to schools, universities, and other partners.

Link: https://digitale-innovationswerkstatt.de/

About Stifterverband

Stifterverband has about 3,000 members - DAX corporations, medium-sized companies, business associations, donors and committed private individuals - and is an independent, self-governing institution. It has existed since 1920 and aims to promote the further development of the science system in Germany. It does this through targeted funding programmes, for example in its Deutschlandstipendium, Gründungsradar, and numerous other initiatives.



Dr. Anna Maria OberländerPost-Doctoral Fellow at Information Systems & Value-Based Process Management, Managing Director of Digital Innovation Lab

Phone: +49 (0) 821 / 598-3926 

E-Mail: anna.oberlaender@uni-bayreuth.de


Prof. Dr. Maximilian Röglinger

Chair of Business Administration XVII – Information Systems and Value-Based Process Management

Phone: +49 (0) 921 / 55-4707
E-mail: de@uni-bayreuth.de

Office: Building Wittelsbacherring, Room 3.09
Wittelsbacherring 10​, 95444 Bayreuth


Anja-Maria Meister

Pressesprecherin Universität Bayreuth

Telefon: +49 (0) 921 / 55-5300
E-Mail: anja.meister@uni-bayreuth.de