Business Administration, Bachelor of Science (B.Sc.)
The Bachelor's programme in Business Administration at the University of Bayreuth enables students to acquire the necessary methodological and specialist knowledge, laying the foundation for the development of management skills. The course also offers students the opportunity to look beyond national borders, to study internationally, and to complete internships abroad, thus shaping the international orientation of business administration in Bayreuth.
We are interested in how consumers behave in their environment. Undergraduates already start working on their projects in the associated fields of research – and benefit from the interdisciplinarity that we live here on campus.
Prof. Dr. Christian Germelmann
Chair of Marketing & Consumer Behaviour at the University of Bayreuth
This degree programme is taught in German.
Good knowledge of German is an essential prerequisite to successfully completing the degree programme. Proof of German language proficiency at B2 level or equivalent is required for admission. For detailed information, please see the German version of the study programme site.