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Media Culture & Media Economy, Master of Arts (M.A.)

The Master's programme "Media Culture & Media Economy" combines media, history, law, economics, and computer science in a most innovative way. With this transdisciplinary networking, the course takes into account the constantly growing importance of media in our social environment and covers various media-related topics. The focus is on audiovisual and digital media, although the diverse programme ranges from the invention of book printing to current developments in the global media industry.

In terms of interdisciplinarity: great. The degree programme has been designed with this in mind. I learned a lot, very interesting content. However, you need to have the motivation to learn something in each area in order to be successful.  Law and economics are excellent subjects and very interesting. Computer science is difficult for many, but doable nevertheless.

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This degree programme is taught in German.

Good knowledge of German is an essential prerequisite to successfully completing the degree programme. Proof of German language proficiency at B2 level or equivalent is required for admission. For detailed information, please see the German version of the study programme site.

Any more questions? Please contact the coordinators of the degree programme.

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Prof. Dr. Matthias ChristenProfessor for Media Studies

Phone: + 49 (0)921 / 55-4600
E-mail: mekuwi@uni-bayreuth.de

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Prof. Dr. Claas Christian GermelmannChair of Business Administration III: Marketing & Consumer Behaviour

Phone: + 49 (0)921 / 55-6131
E-mail: mekuwi@uni-bayreuth.de

Have we aroused your interest? You can find all information about the Master's programme Media Culture & Media Economy at the University of Bayreuth on our website.

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Our Masters's degree programmes at a glance

Our Masters's degree programmes at a glance