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University of Bayreuth, Press Releases 006/2022 - 14 January 2022

Corona boosts intrapreneurship in companies

The Institute for Entrepreneurship & Innovation at the University of Bayreuth has published the "Intrapreneurship Monitor 2021", currently the largest study on the topic in the German-speaking world. In order to map the intrapreneurship scene in Germany, 603 companies were surveyed. The most important finding is that companies are increasingly building on intrapreneurship to secure their long-term competitiveness. The coronavirus crisis is seen as an important catalyst here.

"Intrapreneurship" refers to entrepreneurial thinking and action by employees within the company.

Intrapreneurship is a long-neglected but very important facet of entrepreneurship. The Intrapreneurship Monitor 2021 of the Institute for Entrepreneurship and Innovation at the University of Bayreuth is dedicated to this topic. It systematically identifies the potential and challenges of intrapreneurship activities throughout Germany. In addition to a comprehensive survey of 603 companies, the communication of intrapreneurship in DAX companies was also examined and an extensive series of interviews conducted.

While 72% of the companies surveyed already pursue intrapreneurship activities in their company either at the employee or organisational level, only 29% have their own specialised department or an intrapreneurship programme that takes care of intrapreneurship activities centrally. A more detailed breakdown by company size shows that larger companies in particular have created structures for this. It also shows that companies with their own intrapreneurship department are more often the first to introduce new products in their respective industries (50%) than companies without their own department (30%). 

In promoting intrapreneurship activities, the companies surveyed focus in particular on the provision of additional time, material, and financial resources. 68% of the companies surveyed emphasised the provision of employee time. This is almost 20 percentage points more than in the previous year. The Intrapreneurship Monitor 2021 makes it clear that intrapreneurship and innovation activities are a way of dealing with the effects of the crisis. Approx. 25% of the companies surveyed assess the disruptive character of the coronavirus crisis as consistently positive. The companies surveyed are using the crisis to optimise their processes (42%) and to develop new products (35%) or new business areas (35%). A development that has clearly increased compared to the previous year. The Monitor gives clear indications that the promotion of entrepreneurial thinking among employees goes hand in hand with an increased amount of business.

The Intrapreneurship Monitor 2021 is thus intended to show how companies can use intrapreneurship activities to generate innovations and instil entrepreneurial thinking long term, especially in the context of the current crisis.

Prof. Dr. Rodrigo Isidor, Chair Human Resource Management & Intrapreneurship

For the Monitor, 603 companies of all sizes were surveyed under the scientific direction of Prof. Dr. Rodrigo Isidor, Chair of Human Resource Management & Intrapreneurship at the University of Bayreuth, and Prof. Dr. Matthias Baum, Chair of Entrepreneurship & Digital Business Models at the University of Bayreuth. They provided information on how their intrapreneurship programmes are designed, what challenges exist in the implementation of such programmes and what influence intrapreneurship activities have on dealing with the coronavirus crisis.

Especially to meet current and future challenges, intrapreneurship activities are a way to become more innovative again as an established company.

Prof. Dr. Matthias Baum, Chair Entrepreneurship & Digital Business Models

The Intrapreneurship Monitor serves to analyse and improve innovation activities in companies. On the one hand, it is the basis for research in the field of intrapreneurship, and on the other hand, the results and findings derived from it enable representatives from corporate practice to better evaluate their own intrapreneurship activities.

The Intrapreneurship Monitor 2021 was conducted and published by the Institute for Entrepreneurship & Innovation at the University of Bayreuth in cooperation with the August-Wilhelm Scheer Institute for Digital Products and Processes GmbH. The study is conducted on an annual basis. The Intrapreneurship Monitor 2021 can be downloaded free of charge here: https://www.eship.uni-bayreuth.de/de/forschung/Intrapreneurship-Monitor/Intrapreneurship-Monitor-2021.pdf

About the Institute for Entrepreneurship & Innovation

The Institute for Entrepreneurship & Innovation at the University of Bayreuth conducts excellent basic and applied research in the fields of entrepreneurship, intrapreneurship, and innovation, and communicates the resulting findings within the framework of high-quality and contemporary forms of teaching for various target groups within and beyond the University of Bayreuth. In addition, it pursues the goal of creating a regionally integrated transfer and innovation ecosystem and of playing a significant role in shaping the start-up hotspot of Bayreuth.

Prof. Dr. Matthias Baum

Chair of Business Administration XVI - Entrepreneurship and Digital Business Models

University of Bayreuth
Phone: +49 (0)921 / 55-4654
E-Mail: matthias.baum@uni-bayreuth.de
www.eship.uni-bayreuth.de

Prof. Dr. Rodrigo Isidor

Chair of Human Resource Management & Intrapreneurship

University of Bayreuth
Phone: +49 (0)921 / 55-6280
E-Mail: isidor@uni-bayreuth.de
www.hrm.uni-bayreuth.de

Anja-Maria Meister

PR Spokesperson University of Bayreuth

Phone: +49 (0) 921 / 55-5300
E-mail: anja.meister@uni-bayreuth.de