University of Bayreuth, Press Release 170/2021 - 24 November 2021
Shortly before Black Friday: Researcher at the University of Bayreuth develops a label for sustainable sporting goods
Under the name "sportainable®", sports scientist Prof. Dr. Peter Kuhn is working with students and corporate partners to develop a scoring system that will make sustainability in the sports industry recognisable at a glance.
Claus-D. Kuhn, Heisenberg Professor for RNA Biochemistry The aim is to create a label that combines the principle of the "Nutri-Score" with more differentiated criteria: Consumers will be able to see at a glance how sustainable and socially fair a shirt, tennis racket or the organisation of a football match is by looking at the colour in the score. Prof. Dr. Peter Kuhn, a member of staff at the Chair of Sport Science III, also integrates aspects of existing seals to offer consumers the opportunity to make an informed decision based on personal preferences.
Together with students and corporate partners, Prof. Kuhn first compared existing ecological assessments, eco-certificates and labels. In cooperation with the "Sports for Future" association, which was founded in 2019 to promote climate and environmental protection in sport, the students and Prof. Kuhn analysed events and organisations in competitive sport. In parallel, a survey of consumers on customer expectations of a sustainability label was evaluated.
The new "sportainable" scoring should include the following aspects: pollutant emissions, use of raw materials, water consumption, energy consumption, waste production, land use, recycling rate, fair working conditions and fair wages.
It is about empirically based criteria for the sustainability of elements of sport, because the scoring system should not only make sporting goods such as shoes or jerseys assessable, but also events, equipment and nutrition for and by athletes should be scrutinised. The concrete criteria are currently being developed. Established instruments of life cycle assessment will be included. The aim is to create a label that illustrates the sustainability of elements of sport in a striking and at the same time differentiated way. "This scoring will enable people to make decisions in sport that they consider to be right from an ecological point of view with good arguments," explains Prof. Dr. Peter Kuhn.