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University of Bayreuth, Media Release No. 068/2021 vom June 1rst 2021

University of Applied Sciences Hof, the University of Bayreuth, and vbw invite you to the “Wissen schafft Wirtschaft” event on the use of artificial intelligence

Who might benefit from artificial intelligence (AI)? What questions does the use of AI raise? And what fields of application are there for AI at companies in the region? The University of Bayreuth, University of Applied Sciences Hof and vbw (the Bavarian Industry Association) will shed light on these questions in their series "Wissen schafft Wirtschaft" (Knowledge Creates Business). Dr. Susan Wegner, Vice President Artificial Intelligence & Data Analytics at Lufthansa Industry Solutions, has kindly agreed to be key note speaker of the digital conference on 9 June 2021. Participation is free of charge.


The term artificial intelligence (AI) is on everyone's lips. The second event in the "Wissen schafft Wirtschaft" series will discuss what impact AI is having on business and society. Lectures and discussions, also involving the audience, will revolve around the question of whether AI promises success in marketing, and what advantages AI brings specifically for the machine economy.

The event will take place online on Wednesday, 9 June 2021 between 3 and 5 p.m. Anyone is welcome to participate. Please register at: https://www.vbw-bayern.de/vbw/Termine/Wissen-schafft-Wirtschaft.jsp. You will then receive your access link in good time.

About “Wissen schafft Wirtschaft“:

The "Wissen schafft Wirtschaft" series serves above all to link research and entrepreneurship, to help both worlds learn from each other. "Knowledge Creates Business" is therefore designed as a forum where renowned experts provide insights, and bundle and communicate the knowledge and expertise of the Upper Franconian science and business landscape. vbw, the University of Bayreuth, and Hochschule Hof University of Applied Sciences are eager to promote exchange and communication even under conditions of coronavirus. To this end, the forum will take place online for the first time.

Programme details :

  • Keynote "Wie wir KI zum Fliegen bringen..." (How to make AI fly) by Dr Susan Wegner, Vice President Artificial Intelligence & Data Analytics, Lufthansa Industry Solutions GmbH & Co. KG, Norderstedt
  • Machine Economy and Artificial Intelligence - Prof. Dr. Nils Urbach, Chair of Information Systems, Digital Business and Mobility, Frankfurt University of Applied Sciences, in conversation with Jonas Szalanczi, Managing Director, NeuroForge GmbH & Co. KG, Bayreuth
  • Marketing and Artificial Intelligence - Prof. Dr. Daniel Baier, Chair of Marketing & Innovation, University of Bayreuth in conversation with Prof. Dr. Beatrix Weber, Professor of IP and IT Law, University of Applied Sciences Hof
  • Moderation: Dr. Patrick Bernau, Head of Department Economy and Money, Frankfurter Allgemeine Sonntagszeitung



Phyllis M. Gilch

Phone: +49 (0)921 / 55-5203
E-Mail: phyllis.gilch@uni-bayreuth.de​

Office: Room 2.28, Central University Administration (ZUV)
Universitätsstr. 30, 95447 Bayreuth


Anja-Maria Meister

PR Spokesperson University of Bayreuth

Phone: +49 (0) 921 / 55-5300
E-mail: anja.meister@uni-bayreuth.de