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Focus point Science Communication

Ivory tower no more! The days when scientific topics were mainly covered in English-language journals are long gone. The diversity of channels and the appetite for unusual formats is also massively changing the way we communicate at university. Examples? Hundreds of enthusiastic children in the Audimax of the University of Bayreuth learn about artificial intelligence, citizens engage in discussions with scientists at public lecture series or in the 'Bayreuther Stadtgespräch' format; hard-working hobby mappers provide valuable support for a nature atlas of the region, tens of thousands of people click on YouTube videos of the '6 Minuten Jura' series or listen to podcasts from the Chair of Marketing & Sports Management (MAS) or from Media Studies ('Beyond Bayreuth').

The communication of and about scientific issues and results with various target groups outside the university and their active involvement offers a fantastic opportunity to convey complex information in a generally understandable way, to receive direct feedback and to actively include other perspectives and virulent issues in the structuring of the scientific knowledge acquisition process – an emotional and content-related enrichment! But also work in an area that requires the necessary theoretical knowledge and methodological skills. We would like to support you in the diverse possibilities in the field of Science Communication. Because it is becoming increasingly important, and is also an integral part of the university contract, to make research results accessible to a broad public on a wide variety of platforms in the most vivid way possible and thus make them understandable, the demands on all researchers, doctoral students, postdocs and employees of the various service centres and all other university institutions that are directly or indirectly involved in Science Communication have also grown considerably. This is all the more the case as, according to an announcement by the Federal Ministry of Education and Research, Science Communication will become "an integral part of all funding guidelines and funded research projects – regardless of the respective scientific field".

Prof. Dr. Harald Lesch
I find it incredibly important, in a country so reliant on science and research, that science and research reach the public, that universities open their windows, as Pope John XXIII once said, to let fresh air into academia and allow the public to somehow drive research. People have a right to have science address issues that concern them.

Scientist and author Professor Harald Lesch talks about science communication

Against this backdrop, the University of Bayreuth has launched a broad-based Scicomm initiative to raise even more awareness for this topic. This is certainly best achieved through comprehensive information and the willingness of everyone to get involved. And because as many members of the university as possible need to be informed, the UBT has put together a training programme that provides information on the most important aspects of this challenging topic. 

Good to know: The UBT offers the training programmes without any financial contribution. However, so that as many researchers and students as possible can benefit from these training programmes, we would like to point out that, in the interests of equal opportunities, you should not register for several basic seminars, but only for one. Thank you for your understanding. Below is an initial overview of the first seminars and workshops that will be offered from autumn 2024. We would like to point out that the following seminars and training courses on the subject of science communication can only be used by members of the University of Bayreuth.

Training seminars on the topic of Science Communication

"Short, crisp, scientifically correct": Science slam workshop at the University of Bayreuth - registration is now open

Picture of Julia Offe

Julia Offe is one of the co-founders of the German Science Slam movement.

Science Slam - this is science communication in an entertaining way. Scientists take to the stage in pubs or halls and present their scientific field in a maximum of ten minutes in a way they would never have dared to do before: “Short, crisp, scientifically correct”, as Julia Offe's agency in Hamburg describes it. Offe is one of the co-founders of the German Science Slam movement, which is now causing a sensation throughout Germany and providing entertainment at ( mostly) the highest level.


Training for the stage
And what does all this have to do with Bayreuth? A lot. Because in the 50th year of the University of Bayreuth's existence, Julia Offe will be offering a workshop for academics (doctoral candidates/postdocs+) who want to try out this fascinating format for themselves. Not in a quiet room, but on stage. In front of an audience. Live! After intensive and entertaining training, of course.

First the workshop, then the live program
The Science Slam Workshop will take place on April 1 and 2, 2025 in the University of Bayreuth Guest House. On April 1, the seminar will run from 10 am to 3 pm, on April 2 from 1 pm to 6 pm. And on April 3, a very special treat awaits the maximum of 6 participants - in addition to the Bayreuth workshop: They have the opportunity to watch the already sold-out Science Slam at the Deutsches Museum Nürnberg, Augustinerhof 4, 90403 Nürnberg (from 8 pm) and thus gain additional motivation for their own performances. Tickets have already been reserved (return trip on your own or carpooling).

Good to know: This workshop is free of charge for university staff and researchers as part of the UBT initiative to promote science communication.

Audience at a science slam event.

The art of presenting complex topics in a simple way
Participants gain an insight into methods for presenting complex topics in a simplified way and making a personal connection to their topic visible. In this way, they learn how to attract and hold the attention of their audience so that the content sticks. Through preparatory group work and individual feedback sessions, the seminar providers ensure that the participants learn in a practice-oriented way, prepare the basics of a popular science presentation in terms of slide design and storytelling during the workshop and gain practical presentation experience. The aim of the workshop is for the participants to present their scientific specialty on stage in front of an audience in ten minutes in an informative, understandable and entertaining way.

Registration
Successful participation is attested with a certificate. Binding registration is required. Registrations for this seminar can only be made via these links:

  • All applicants will then receive feedback as to whether they have been offered a place in the workshop of their choice.
  • If you are interested, please register via the WiN portal or at  event.graduateschool@uni-bayreuth.de!

Registration for the “Spring School 2025” now open

Why should scientists seek dialog with the public? How do research topics get into the media? What makes good science communication? And what platforms and channels do scientists have at their disposal to communicate directly with the public?

These are just some of the questions that will be discussed and answered with experienced science communicators at the Wisskomm Spring School from May 19 to May 22, 2025. The seminar will take place in digital form, from 8 a.m. to 10.30 a.m. on all days. The seminar is particularly suitable for interested parties who do not yet have much experience with the topic of science communication. A total of ten places are available for UBT students (postdocs and above). The seminar language is German.

The schedule

Monday, 19.05.2025

08:00 - Welcome
08:10 - Procedure, organizational matters and goals | Lea Brandes, con gressa
08:30 - Science communication - structures and formats | Michael Wingens, Wissenschaft im Dialog
09:30 - Exercise in group work
10:30 - Wrap-up of the day

Tuesday, 20.05.2025

08:00 - Coffee round
08:15 - Institutional science PR | Elisabeth Hoffmann, University of Cologne
09:15 - Social media | Simon Esser, Wissenschaft im Dialog
10:30 - Wrap-up of the day

Wednesday, 21.05.2025

08:00 - Coffee round
08:15 - Communication strategies | Jörg Weiss, con gressa
09:15 - Working on case studies
10:30 - Wrap-up of the day

Thursday, 22.05.2025

08:00 - Coffee round
08:15 - Science journalism | Christina Sartori, science journalist
09:15 - Evaluation of the case studies from the previous day
10:15 - Feedback and final round
10:30 - Wrap-up of the day

Afterwards, we offer the possibility of a voluntary task every day, for which there will be feedback from the speakers on the following days.

Venue
The Spring School will take place digitally. Further details will follow in good time before the event.

Costs and registration
The seminar is part of the UBT training offensive on science communication. Therefore, there are no participation fees for members of the UBT Bayreuth.

If the minimum number of 20 participants is not reached by one week before the event, the organizer con gressa reserves the right to cancel the event.

Registration
Successful participation is attested with a certificate. Binding registration is required. Registrations for this seminar can only be made via these links:

  • All applicants will then receive feedback as to whether they have been offered a place in the workshop of their choice.
  • If you are interested, please register via the WiN portal or at  event.graduateschool@uni-bayreuth.de!

Training seminars on the topic of Science Communication

"Short, crisp, scientifically correct": Science slam workshop at the University of Bayreuth - registration is now open

Picture of Julia Offe

Julia Offe is one of the co-founders of the German Science Slam movement.

Science Slam - this is science communication in an entertaining way. Scientists take to the stage in pubs or halls and present their scientific field in a maximum of ten minutes in a way they would never have dared to do before: “Short, crisp, scientifically correct”, as Julia Offe's agency in Hamburg describes it. Offe is one of the co-founders of the German Science Slam movement, which is now causing a sensation throughout Germany and providing entertainment at ( mostly) the highest level.


Training for the stage
And what does all this have to do with Bayreuth? A lot. Because in the 50th year of the University of Bayreuth's existence, Julia Offe will be offering a workshop for academics (doctoral candidates/postdocs+) who want to try out this fascinating format for themselves. Not in a quiet room, but on stage. In front of an audience. Live! After intensive and entertaining training, of course.

First the workshop, then the live program
The Science Slam Workshop will take place on April 1 and 2, 2025 in the University of Bayreuth Guest House. On April 1, the seminar will run from 10 am to 3 pm, on April 2 from 1 pm to 6 pm. And on April 3, a very special treat awaits the maximum of 6 participants - in addition to the Bayreuth workshop: They have the opportunity to watch the already sold-out Science Slam at the Deutsches Museum Nürnberg, Augustinerhof 4, 90403 Nürnberg (from 8 pm) and thus gain additional motivation for their own performances. Tickets have already been reserved (return trip on your own or carpooling).

Good to know: This workshop is free of charge for university staff and researchers as part of the UBT initiative to promote science communication.

Audience at a science slam event.

The art of presenting complex topics in a simple way
Participants gain an insight into methods for presenting complex topics in a simplified way and making a personal connection to their topic visible. In this way, they learn how to attract and hold the attention of their audience so that the content sticks. Through preparatory group work and individual feedback sessions, the seminar providers ensure that the participants learn in a practice-oriented way, prepare the basics of a popular science presentation in terms of slide design and storytelling during the workshop and gain practical presentation experience. The aim of the workshop is for the participants to present their scientific specialty on stage in front of an audience in ten minutes in an informative, understandable and entertaining way.

Registration
Successful participation is attested with a certificate. Binding registration is required. Registrations for this seminar can only be made via these links:

  • All applicants will then receive feedback as to whether they have been offered a place in the workshop of their choice.
  • If you are interested, please register via the WiN portal or at  event.graduateschool@uni-bayreuth.de!

Important note: As we want as many researchers as possible to have the opportunity to participate in further training, we ask you to register for only one seminar within a semester.

The Scicomm-ABC

How do you define Science Communication? Who has which expectations of Science Communication? What should you do and what not? What formats, what hurdles, what suggestions are there? We provide you with questions, explanations and tips on the subject of Science Communication in our Scicomm-list from A to Z.

Your contact for Science Communication

Do you have a request or a question about Science Communication? Please feel free to contact me. I will always try to help you. You can usually reach me in the office from Monday to Thursday from 8 a.m. to 1 p.m., otherwise of course by e-mail.

Gert-Dieter Meier

Gert Dieter Meier

Science Communication, Press, Marketing and Communication Department

Phone: +49 (0)921 / 55-5356
E-mail: gert.meier@uni-bayreuth.de  

Zentrale Universitätsverwaltung (ZUV), Office 3.09
Universitätsstraße 30, 95447 Bayreuth 

'High education can be proven by knowing how to explain the most complicated things in a simple way.'

The Irish poet Georg Bernard Shaw (1856 – 1950) describes an important realisation of Science Communication with this clever sentence. However, the realisation of this insight remains complex. This makes it all the more important to consider the experiences, insights and knowledge of others who have already worked intensively on the topic of Science Communication. These reading tips should also contribute to this.