The global hub strategy in Bordeaux helps the University of Bayreuth to achieve its goal of being strategically represented in selected hubs around the world. Despite digital communication and contact channels, research and teaching thrive on personal exchange, visibility, and having a reliable local point of contact. The Université de Bordeaux, the Université Bordeaux Montaigne, and the Institut Sciences Po Bordeaux also represent a major cluster of universities that are leaders in the fields covered by the University of Bayreuth's key research priorities: law, economics, chemistry, physics, materials science (especially polymer research), and African studies.