Marketing & Sales Management, Master of Business Administration (MBA)

Profile

The Marketing & Sales Management MBA is your part-time study programme to becoming a manager. Graduates are experts in strategy:

• They use science to analyse and design successful sales and business strategies.
  
• They think and act entrepreneurially. You design innovative business models based on scientifically proven strategies for success.
  
• You know how to use the opportunities of digital change for companies and sales. You broach new territory and shape new developments right from the start

Design and content

About Campus Academy

As an independent organisational unit, Campus Academy is responsible for the University of Bayreuth's continuing education programmes. These programmes include various seminar formats and certified courses as well as part-time study programmes. In all formats, the relevant continuing education content is taught at university level by renowned lecturers from research and practice. A Campus Academy continuing education programme combines academic excellence and outstanding teaching of specialist knowledge with far-reaching networking opportunities.

Our part-time study programmes

Upon fulfilling all requirements and successful completion of the examinations, you will receive the degree "Master of Business Administration (MBA) Marketing & Sales Management (University of Bayreuth)".

Participants learn to develop new business models and strategies for marketing and sales through application-oriented teaching and the study of digital platforms. In particular, the focus is on linking the areas of marketing and sales.

In times of disruption through digitalisation and through global challenges such as the coronavirus pandemic, student projects, which are written during the course of study and which are geared to the personal interest of the participants, can be of great interest to the employer in the context of intrapreneurship.

Participants wishing to further their education in marketing and sales prepare themselves for advancement to the ranks of management, as course content is at the latest scientific level, and the focus is especially on the application of what has been learned.

Last but not least, the degree programme is of interest to those who work or wish to work independently. It is ideal for preparing one's own start-up – from the business plan to the sophisticated marketing and sales strategy.

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