Marketing & Sales Management, Master of Business Administration (MBA)
Make successful use of scientific progress in marketing and sales with the German-language part-time MBA Marketing & Sales Management continuing education programme! In the future, successful sales will depend on salespeople being able to develop innovative strategies and business models. Therefore, marketing and sales are growing together more and more. As true pioneers, you will enter new territory by turning central assumptions in today's business world upside down. Moreover, you will build your entrepreneurial spirit and know-how to use the digital transformation.
A career in top management can only succeed if you complement intuition with conscious thinking and targeted action when faced with complex challenges. This is exactly what the MBA Marketing & Sales Management is about: Together with experienced lecturers, you will work out the opportunities and possible uses of the digital transformation for your everyday professional life in sales management, marketing, and for your corporate strategy.
Prof. Dr. Claas Christian Germelmann
Programme Coordinator MBA Marketing & Sales Management
This degree programme is taught in German.
Good knowledge of German is an essential prerequisite to successfully completing the degree programme. Proof of German language proficiency at B2 level or equivalent is required for admission.
- Master of Business Administration (MBA) Marketing & Sales Management (University of Bayreuth)
- Start of studies
- 6th year 2021/22 winter semester: 19. November 2021
7th year summer semester 2022: 20. Mai 2022
- Application period
- until 31 March for starting in the summer semester
until 30 September for starting in the winter semester
- Standard period of study
- 4 semesters (24 in-person days, divided into 8 weekend modules)
- Course fees
- € 4,900 per semester
- Language of instruction
- skip to: How do I get a university place?